Product Lounge specializes nearly exclusively in home and lifestyle products; in product categories that range from bedding to furniture, textiles to dinnerware, and rugs to home office. We work at all levels of consumer distribution; from mass to upscale and have extensive and deep contacts with both manufacturers and retailers within all channels.
Product Lounge is a full service marketing consultancy that helps established designers and brands increase their equity and market penetration through licensing. Our clients include major brands, designers and prominent manufacturers.
What Differentiates Us
As a niche licensing firm, Product Lounge focuses 100% on design-driven lifestyle products.
Our clients value our sophisticated acumen regarding product, presentation, design and merchandising.
We have a proven track record in product categories ranging from home and gift to complementary lifestyle products.
We work on design-centric programs targeting all levels of distribution, from mass to luxury, including retail and to-the-trade.
We maintain strong relationships with influential leaders in a wide range of manufacturing categories.
By marrying licensors and licensees with like goals and similar design and product sensibilities, we strive to build solid long term programs.
We value our relationships and represent you professionally.
Services
Product Lounge offers relationships that range from issue specific consultation to full service.
Our services include:
CONSULTATION
Issue specific consulting
Licensing business advisory
Consultation to manufacturers seeking licensed properties
LICENSE REPRESENTATION
Strategic planning
Brand positioning
Analysis of licensable assets
Product conceptualization
Proactive solicitation of licensees
Retail program development
Archive analysis, marketing and development
Business term and contract negotiations
Contract administration
Royalty accounting, collection and payment
Partners
JASON RUBINSTEIN
Jason was literally born into licensing. His father, Chip Rubinstein was founder and CEO of Anne Klein, and one of the very first fashion executives to license. After selling Anne Klein, Chip, Jason and a third partner began The Ananta Group and grew it into a licensing firm responsible for over $150 million dollars of licensed product annually. At Product Lounge, Jason is responsible for strategic business development.
ROBYN MALIN
Robyn is an experienced marketing executive who has worked on both the manufacturer and retailer side of the equation. Prior to founding Product Lounge, she oversaw marketing and advertising for the Candie’s shoe brand and its extensive licensing program. She ran the marketing department for national retailer, Loehmann’s, Inc. Today, Robyn directs day-to-day management for Product Lounge clients.