For over 100 years, the Farberware name has stood for value, quality and durability; all the ingredients that make for a successful brand extension.


Known for their aluminum clad coffee makers, Farberware was a mature brand whose product line was undefined and whose core products were becoming heirlooms.


Their licensing initiative was strategically designed to take Farberware into numerous kitchen-related products; including cutlery, kitchen and barbecue tools, running the gamut from peppermills to cutting boards and spatulas to colanders.


By selecting the very best manufacturers, the program proved even more profitable than manufacturing, so, today, Farberware is a company that is 100% licensed, with over $100 million in sales. Farberware licenses signed have lasted over 10 years.